![]() ![]() If you're thinking of including bulk emailing to your subscribers as part of your marketing strategy, the recommendation is that you don't do it yourself, but to use a specific type of software or platform for it. #BULK EMAIL MARKETING PROFESSIONAL#Use a professional tool for your bulk mailing campaigns ![]() Include a link that lets users unsubscribe from the mailing list easilyĪlways include a visible link to unsubscribe, thus avoiding frustrating the subscribers and marking your campaigns as spam. Try to reduce to the minimum the bounce rate in order to increase the efficiency of your campaigns and avoid the risk of get trapped by spam filters. Clean your list to avoid soft and hard bounces. Increase the deliverability of your campaigns by verifying the domain of the campaign. Don’t allow, neither, that they forget you with a lot of time between campaigns. They will unsubscribe or, worst, mark your campaign as spam. Take care of campaign frequencyĭon’t send lot of campaigns until your subscribers get bored of them. Out template editor guarantee both of them. HTML from your campaign must be correct in order to can be correctly rendered by all email clients, and responsive, in case your subscribers open your email in a mobile device. Optimize your campaigns in order to get the most profit from them. Testĭo test and check the results to know what is the better option. Obey the national and international laws (like GDPR in Europe) in order to be sure that you are not breaking any rule about privacy or personal data of your subscribers. ContentĮven your campaign could has the sales as primary objective, write valuable content in order to maintain the interest of your subscribers in your emails. So, it is your opportunity to get their attention and don’t be ignored. SubjectĬreate an attractive subject: It’s the first (and, most times, the only) thing of your email that your subscriber ever will see. Get and store the explicit consent of your subscribers to obey the law, and never send nothing to an user which didn’t get you this explicit consent. This way, you could rise the open rate and the interactions. Segment your data base by interest, demography, behavior or other criteria in order to send only to those subscribers which can be really interested in your campaign. If you are decided to start to send email campaigns, only have to follow the next steps: Do’s Segments Unlike other marketing channels (especially those based on bid), the email price remains stable in all seasons of the year and if new competence appears. The email automation lets you build workflows to send campaigns related to user behaviour, increasing the chances of email opens, user interest and ROI. This, offer a more close and exclusive feel communication with the user. If you have some data about the user (name, age, language, etc.) you will can personalize in a dynamic way parts of the content of the email using tags. This, can generate a stronger relationship between them, and increase loyalty and recurrence. Unlike other channels, the email allows an interaction between the brand and the user, in a bidirectional way. The email is an economic way to send direct and effective communications to prospects and customers of your business, and allows to increase conversions and recurrence. Tu use mailing campaigns offer diverse benefits for the professionals and companies, for example: Affordable The objective of these campaigns could be generating sales, recurrence, engagement and other interactions by the users who receive this emails. #BULK EMAIL MARKETING HOW TO#How to start to send bulk email campaignsīulk mailing is the sending of the same email to a number of users which previously were being subscribed in a data base and expressing their consent to receive commercial communications by this way. Differences between bulk mailing and spam ![]()
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